Research & prototyping

From idea to prototype with the speed of light.

For startups, success is often a balance between two things: speed and value. The journey from startup concept to creation is a race against time and a battle for perfection. That’s why, for founders, we’ve embraced rapid prototyping. By rapidly producing functional prototypes, we invite continuous feedback, making sure that your solution will perform in the market before investing resources.

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Rapid prototyping

/ˈræpɪd ˈprəʊtəʊtaɪpɪŋ/

A dynamic and iterative approach to product development where functional interfaces are quickly fabricated to test and refine features, usability, and design before starting actual development. This process accelerates feedback loops and significantly enhances the final product’s alignment with user needs and market expectations, ensuring that the final product will be a success.

Steps for validating your idea fast

Step 1
The briefing phase

Setting up the prototype for success

Good preparation is crucial for creating a successful prototype. To truly understand your needs and those of your stakeholders, we start by conducting three targeted experience sessions for key stakeholders. These sessions are focused on making sure the problem we’re solving is clear, and how we can solve the problem is trackable, so we can make our solution measurable.
Step 2
The first prototyping cycle

Diving head-first into the problem

After the experience sessions, we immediately start working on the first prototype. No more paperwork or talking about strategies; we build. Our designers take the lead to create a prototype that works well and looks snappy from the get-go to set up the product for success.
Step 3
The go-to-market phase

Involving your target audience

With a finished first version of your prototype, we do user testing to figure out if the prototype fixes the problem the target audience is facing. We take the feedback we receive with us to create a final iteration of the prototype. One that can effectively make you decide whether your idea is one to pursue or one to let slide.